Living the Dream: Ready-Fire-Aim

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Living the Dream: Ready-Fire-Aim

Contrary to popular wisdom, sometimes it is better to ready-fire-aim than to ready-aim-fire. People often spend much time, money and effort setting things up. Often the best approach is simply to “just do it.”

I often get questions about setting up a business. My clients and colleagues want to be Living the Dream. This requires that system be put in place. Instead of ensuring that all one’s ducks are nicely standing in a row, a bit of experimentation might be the best first move.

Imagine you have no clients and you say to your spouse:

“Honey I need to spend another thousand dollars on _____ in order to get my business started.” He/she thinks, “Yeah, and just when are you going to start making some money at this?”


You have several clients and the revenue is coming in. You say to your spouse: “Honey I need to spend some money on _____ in order to increase my new business.”  He/she says: “Great. Go for it.”

As the author of Ethics and Risk Management for Christian Coaches, I regularly get inquiries about best practices when establishing a small business. My first and greatest encouragement is; get clients, serve them, get referrals, repeat. Everything else can follow. Training, certifications, credentials, business plans, strategic goals are all easier to acquire once clients are already happy with your service and paying you money. Establishing a business which will allow you to live your dream should not be done haphazardly. Nevertheless, too often a start-up will stall on preliminaries.


It is much easier to determine who is buying after (not before) they have bought.

  • Take good notes on the characteristics of your clients. Use that information to develop your target market.
  • Serve clients first. Investigate exactly what they need. Use that information to enhance your offering.
  • Become a student of your clients. Use that information to decide what additional training/knowledge you might need.

Go for it. Just do it. Ready Fire Aim

If you would like to see my Facebook Live broadcast on this topic: follow this link:

By | 2018-06-20T11:59:53-06:00 July 1st, 2017|Coaching, Ethics, Living the Dream|0 Comments

About the Author:

Michael J. Marx, EdD is the Founder of New Trails Coaching. He is a sought-after business and life coach for those who want to explore new directions. Michael’s purpose is to be a catalyst and his greatest joy is seeing people move from having a stalled life to a dynamic one. Michael holds the Professional Certified Coach credential (ICF), the Professional Certified Christian Coach credential (CCNI) as well as being a Certified Professional Life Coach (PCCI). He brings more than two decades of experience in teaching, coaching, and mentoring in an international arena. Michael is also the Immediate Past President of the Christian Coaches Network International and serves as the leader of the International Coaching Federation (ICF) Ethics Community of Practice. In 2016 he published his book, Ethics and Risk Management for Christian Coaches. He lives at 8162 feet in the mountains of Colorado with his wife Joy and a dozen sled dogs.

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